It’s that time of year again, the holidays! Whether it’s time spent with family and friends, playing outside in the snow, or just getting some much needed time to relax, there is one thing that almost everybody can agree on; the holidays are the best time for sweets, especially cookies! But what you may not know is that there are actually two completely different types of cookies important to the holidays: edible ones and Website ones.
Let’s first get into defining what cookies are. According to kaspersky.com, cookies are defined as “text files with small pieces of data — like a username and password — that are used to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience.”
But, what does that mean for you and your business? Well, it can be a very important tool in getting people to learn about and get excited about what you do. Cookies are able to collect people’s computer information such as their past searches, general interests, and personal information such as their name and address. As a business owner, you can utilize this information by sending out personalized advertisements and invitations to potential or current customers to get them into your stores and get your name out into the world.
So this holiday season, enjoy time spent with the ones you love and know that your business can flourish beyond your expectations with a simple, yet sweet little tool called cookies.