Michael Betker is a 25 year Marketing & Advertising Executive, Entrepreneur and Lecturer who is honored to be the managing advisor for the Whitewater Advertising Association (WAA). Specializing in building integrated marketing communications strategies with a strong focus on digital marketing, he has worked with numerous brands including GE, Briggs & Stratton, Pentair and others, most recently functioning as a Partner and Chief Marketing Officer for a business incubator in Chicago prior to accepting his current teaching role at UWW in 2016. Mike's teaching experience includes Speech Communication, Advertising Foundations, Electric Media Copy Writing, Media Planning & Buying, Advertising & PR Account Management, Event Planning for the Communication Professional, and Communication Conflict Resolution. In his spare time, Mike enjoys providing full service marketing & advertising consulting for companies and non-profit organizations. Mike lives in Hartland with his wife Jeannette, two daughters Ainsley and Hayden, and his Australian Labradoodle Declan.
Kris Kranenburg is an award-winning copywriter and creative director. She has worked with numerous advertising agencies on clients including M&M/Mars, Cadillac, Kellogg’s, HBO, Oscar Mayer, Kraft, Jack Daniel’s, Campbell’s, and Keebler. Kranenburg received an M.S. in Integrated Marketing Communication from Roosevelt University and a B.S. in Advertising from Southern Illinois University Carbondale.
Since coming to the University of Wisconsin-Whitewater in 2006, Kranenburg has taught Advertising Campaigns, Advertising Copywriting and Layout, Advanced Advertising Creative, Foundations of Advertising, Ad and Pr Account Management, Publication Layout, Electronic Media Copywriting, and Publication Photography. Kranenburg has served as the advisor for the Communication Department’s advertising interns and for the Whitewater Advertising Association. In her spare time she enjoys doing pro-bono advertising work for churches, schools, and non-profit organizations.
Sumin Shin, Ph.D.
Dr. Shin is an assistant professor in the Department of Communication at the University of Wisconsin-Whitewater. He has completed his Ph.D. in Communication at the University of Alabama, M.S. in Communication and Information Sciences at the University of Tennessee, and B.S. in Business Administration at Yonsei University, South Korea. He had worked for advertising agencies as an account executive assistant before coming to the U.S. He is teaching introductory courses for advertising and market research and an advertising campaign course and doing research on food advertising and green advertising. In addition, he is serving the Advertising Department of Royal Purple, a UW-Whitewater student newspaper, as an advisor.