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Why Your Small Business Should Advertise

It is almost that time of year again when large companies advertise like crazy for Black Friday sales and the holiday shopping season. This time of year can really intimidate small businesses that do not have the advertising budget or resources of the large chain stores. However, small businesses should not be afraid to advertise.

Advertising is what brings more customers into your doors. Even the appearance of your business can really attract more customers. Advertising gives consumers more reasons to give your business a try.

Advertising can come in many different forms and price points. You may think that the only way that you can advertise is through traditional media (newspapers, television, radio), but there are so many new creative ways for your small business to advertise. These are also very cost effective and often do not cost you a dime. Social media posts are very popular for advertising now with most people owning at least one social media account. Advertising your social media accounts for your business on Google, your website, and in your store will attract more attention to your posts.

Make your posts creative and unique! Make sure that your posts use great images or designs that represent your business well. It is also important that your posts follow a design theme that can be easily recognizable by your followers. Making your posts easy to share will also help reach more people through word-of-mouth advertising.

Other low-cost forms of advertising could be making flyers or posters to hang up around town. You can also host events or participate in community events where you can get your brand name out there. A great advertising campaign does not always take a million-dollar television commercial. It can be done for very little money if you are active and consistent.

Photo by Mike Petrucci on Unsplash

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