With one of the most important shopping days upon us (Black Friday), it’s important to talk about how you can get your business out there and in the hearts and minds of your potential customers.
You may be asking yourself, “isn’t advertising expensive?” The answer to that: it doesn’t have to be! Of course, if you’re trying to advertise during huge sporting events, it’s going to cost you a pretty penny but local advertising is an entirely different story. Getting your ads into local newspapers and onto local television stations can sometimes be done for only a few dollars! It’s all about timing and your strategy. With proper planning, advertising is affordable to almost anybody and everybody!
You may also be saying, “my business is too small to advertise.” This is also not true! No matter the size of your business, it’s important to get your name and business out there because after all, how else are people going to find out about what you offer? Even something as simple as putting flyers up on community bulletin boards and in local businesses can help increase traffic to your business. It’s all about looking at the bigger picture: even if only one person learns about your business through your advertising, that’s one more person who may be willing to shop with you than before.
More simple ways to advertise can include creating and maintaining a Facebook page for your business, handing out business cards for existing customers to pass on to friends and family, and being active in the community.
Don’t hesitate! Start advertising your business today and do what you can to get people excited about all that you offer!