Hi everyone this the Advertising Cowboy, Reynaldo Mayans, with some fun facts of Super Bowl advertising through the ages!
Some may remember Super Bowl XXXVI at the Superdome in New Orleans; it hosted a crowd of almost 73,000 fans. In the wake of the September 11 2001 terrorist attacks on America, the game was played amidst intense security and paid tribute to the 9/11 victims. Former President George H.W. Bush conducted the coin toss; the first president to ever do so in person. Mariah Carey sang the National Anthem and U2 performed during the halftime show. Given the current events and a star line up, this led to a huge influx of viewers, making this Super Bowl an advertising gold mine like never before!
Back then the average price for a 30 second tv commercial was $2,200,000 and guaranteed a viewership of 84,335,000 on CBS. The top five commercials were Budweiser, Bud light Robo Bash, Charles Schwab, Levis Flyweight Jeans, and The Joy of Pepsi.
Stayed tuned to learn more Super Bowl advertisng through the ages with Reynaldo Mayans, the Advertising Cowboy.
To learn more, you can check it out on ads.com.